live chainstitch embroidery events NYC
retail activations & brand events

A man sewing at a machine inside a store, with two mannequins displaying clothing in front of a window. A woman and a young girl stand next to him, the woman holding a shirt. Potted plants are visible in the foreground.
A person working at a sewing machine surrounded by colorful thread spools, with "MADE BY SOMDUSCA" signage advertising custom garments, chainstitch embroidery, tailoring, alterations, and repairs. The room has a sofa, plants, and framed photos on the
Interior of a cafe with people and multiple dogs, featuring an antique Singer sewing machine in the foreground.
Canvas with embroidered designs of a dog's face, bone, apple with a bite, flower, poodle, paw print, heart-shaped dog, and the word 'Names'.
Blue pants with embroidered design next to sewing tools
Person wearing a denim jacket with a colorful patch, a cap, and holding a can, standing outside a building with glass windows.
Denim fabric with an embroidered logo featuring red and yellow concentric arcs, a yellow triangle, and the text "18 East."
Person wearing a blue button-up jacket with a yellow flower design at the bottom, in a shop.
Yellow embroidered flower on blue fabric.
Patch shaped like a hand with "ACS" letters on beige fabric
Brown hoodie with "Nr" logo lying on a sewing machine table in an office with a black chair and books nearby.
Person sewing denim fabric on a Singer sewing machine in a plant-filled room.
Embroidered design reading '18 East' on fabric with circular patterns.
Various colorful embroidered patches with designs and text such as 'ny', 'east', and 'eighteen' on a white background.
Embroidered flaming match on blue denim fabric.
Denim jacket with 'Carolinas' embroidery
Vintage Singer sewing machine on display in a clothing store with mannequins wearing suits in the background.
Close-up of a gray fabric with the name "Adams" embroidered in red above a buttoned pocket.
Denim jacket with orange "NY" logo patch on pocket, yellow packaging in background.
Canvas fabric with colorful embroidery of an outline of a bitten apple and abstract shapes.
Close-up of fabric displaying the word "belief" embroidered in dark green above a gold cursive "aj" on a light-colored background.
Patch of a cartoon dog character on a dark fabric surface
Gray sweatshirt with embroidered red hearts, leaves, and gold text design.
Green and brown plaid fabric with a yellow winged foot emblem embroidered above a buttoned pocket.
Plaid fabric with 'Belief New York' embroidered in script lettering.
Clothing and decor display in a store, featuring shirts, hats, and embroidered patches on a white wall. Includes a "made by somdusca" sign, a map globe, and vintage license plate. Brands such as Belief and Greenpoint are visible.
Display featuring a sewing machine set up with a sign reading 'Made by Somdusca' offering custom garments, chainstitch embroidery, and tailoring alterations. A mannequin wearing a striped jacket and khaki pants is visible, alongside artwork on the wa
Gray fabric with "Belief" text and winged sandal illustrations.
Canvas sign with text offering garment customization with chainstitch embroidery in-store.
Blue jeans with a cartoon character patch featuring a white figure holding a paint roller and a yellow paint bucket.
Light blue denim with a Snoopy patch near the back pocket, partially covering a multicolored rug with cartoon designs.
Black denim fabric with cartoon character patch, white and black embroidered outline, featuring large eyes and comical stance.
Two knit beanies with "Belief" logo; one is gray and the other is navy blue.
Man in green jacket and black beanie holding a can of Modelo beer, standing next to a clothing rack with jeans, and a TV showing a soccer match.
Person sewing at a machine with colorful thread spools in a room with potted plants.
Embroidered canvas with various New York themed motifs, including "Queens," "Astoria," and "Lockwood" text, logo designs for Mets and Yankees, a coffee cup, pizza slice, puzzle pieces, heart, glasses, and other small images.

bring live chainstitch embroidery to your next event.

Looking to create a memorable experience for your guests or customers? Live chainstitch embroidery is a unique and interactive way to elevate retail activations, brand events, and private gatherings in New York City and the tristate area.

During a live embroidery activation, guests can personalize garments and merchandise on the spot—creating a one-of-a-kind keepsake while experiencing the craft of traditional chainstitch embroidery in real time. It’s an engaging way to connect with your audience and give them a personalized piece they’ll actually keep and wear.

I’ve provided live chainstitch embroidery events in NYC for brands and venues including Tommy Bahama, Todd Snyder, events at The Campbell Bar, and special experiences like JonasCon 2025 for the Jonas Brothers.

Whether you're planning a retail pop-up, store event, brand launch, restaurant activation, or private party, live embroidery adds a creative, hands-on element that guests won’t forget.

Interested in booking live chainstitch embroidery for your NYC event?

Share a few details about your event and let’s bring the experience to life.